24 Years of Hands-On Hospitality & Attraction Experience

I have spent 24 years working inside bars, restaurants, family entertainment centers, and high-volume attractions—from frontline service through multi-unit operations leadership. I have helped open more than two dozen businesses and managed operations ranging from independent concepts to $10M+ restaurant and entertainment venues.

Experience includes work with or opening support for Dave & Buster’s, Buffalo Wild Wings, R&R BBQ, Nacho Daddy, HallPass, Carson Kitchen, FatCats, Airborne Trampoline Parks, Labyrinth Reality Games, and other hospitality and attraction concepts.

How I Can Help

Venue Operations Audit
A focused review of labor, pricing, parties, guest flow, food and beverage, safety, reporting, and management systems—with prioritized recommendations your team can execute.

ROLLER Setup & Optimization
Product architecture, memberships, parties, waivers, reporting, staff training, launch preparation, and post-launch improvement from an official ROLLER referral partner.

New Venue Opening Support
Pre-opening planning, P&L and CAPEX review, SOPs, staffing models, training, menu and concessions development, launch readiness, and on-site support.

Food & Beverage Profitability
Menu costing, vendor pricing, inventory, kitchen and concessions flow, bar operations, service speed, upselling, and margin improvement.

Manager Training & Fractional Operations
Practical leadership development, SOP creation, accountability systems, recurring strategy, and experienced operational support without adding a full-time executive.

Utah Food & Alcohol Safety
Food-safety consulting and private Responsible Alcohol Service group instruction from a ServSafe Food Safety Manager Instructor and Utah-certified Responsible Alcohol Service Instructor.

Selected Results

• Increased corporate event sales more than 200% year over year for an axe-throwing concept.
• Improved concessions profitability by 35% for a trampoline park concept.
• Helped reduce party staffing costs by 50% while increasing average party spend.
• Helped reduce party check-in from 15–20 minutes to under 20 seconds.
• Built food and beverage into a profit center representing 20–25% of attraction sales.
• Helped launch and train teams across more than 24 business openings.

Starter Engagement: Venue Operations Diagnostic

Start with a focused review of the areas creating the most friction or lost profit. You will receive clear findings, prioritized recommendations, and an action plan—not a generic slide deck. Scope and pricing are confirmed after the initial call.

How It Works

1. Submit a short project intake.
2. Schedule a 20-minute fit call.
3. Receive a recommended scope and proposal.

Independent, Operator-Led Advice

Maternco is an independent consulting business and an official ROLLER referral partner. Maternco may receive a referral fee when an eligible referred venue purchases ROLLER. Recommendations are based on the venue’s operational needs and fit.

Featured & Trusted

Maternco is listed in ROLLER’s official Partner Directory as a preferred service partner. Chris and Airborne are also featured in ROLLER’s public case study documenting measurable improvements in check-in, party labor, average spend, and food-and-beverage performance.

Chris was featured in Marketplace’s “Adventures of Work” reporting on the obstacles and opportunities facing businesses in Utah County.